Page 2 - JH Specialty, Inc.

Utilizing Direct Mail Marketing

Monday, April 25, 2011 by Allison Hook

Having trouble with your direct mail marketing campaign? Or maybe you want to implement a direct mail marketing campaign for your business, but are unsure how to get started. Let JH Specialty, a direct mail marketing company in Fort Wayne, help you. JH Specialty, Inc knows just what to do to get your direct mail pieces noticed. If you are sending out a nice mailer to your customers and you aren't getting a good response, it's time to take a look at what can be improved to make your targeted mailing campaign successful.

Read our helpful hints and tips, and then call JH Specialty, Inc when you're ready to launch your successful direct mail marketing campaign.

The Mailing List... The biggest problem with targeted mailing campaigns often comes down to your mailing list. Is your mailing list up to date? Are you sending out mail pieces to people who have not purchased from you in years? Purchased mailing lists are often broad and rather expensive instead, gather mailing addresses from your current customers. Keep these customers up to date on new products, special offers, etc. Encourage these customers to share the great experience they've had with your business with family, friends, and neighbors.

Poor Content... What are you saying in the ad; will customers find this information

Direct Mail Makerting designed by JH Specialty

relevant? In order to reach your target audience, you need to research and know exactly who you are talking to in order to present them with the right information, in the right manner. Warning, do not sound like a used car salesmen, avoid this tone at all costs! Remember to think like the customer when working on developing a direct mail marketing campaign.

Visual Appeal... While content keeps them interested, visual appeal grabs your customers' attention. If your customers aren't attracted to it, your marketing piece is going to be tossed in the trash, without a second glance. Focus on slogans, titles and words that appeal to the customers. These words should stand out when looking at your mail piece. Don't overload your piece with content. Make sure it is clean, crisp, and easy to read.

The Purpose... You must be able to define the purpose of the marketing mail piece in order to get people interested. What is your call to action; what do you want your customer to do after viewing the direct mail piece? If you aren't including a call to action, customers will read it and throw it away because they feel there is no reason to keep it.

Ready to implement a successful, effective direct mail marketing campaign for your company? Contact JH Specialty, Inc today to get your campaign stated.

So you think you're Different?

Friday, April 8, 2011 by Allison Hook

Being different, or more precisely, having a point of differentiation that matters is one of the most critical marketing strategies for any business. Intentionally finding and communicating your point of difference is what sets the successful businesses apart from the rest.

Every business needs a point of differentiation to be distinguished by. This is how customers make decisions. So if consumers are not given something that tells them you are uniquely suited to handle their needs, they will fall back to the only measurement of difference there is, price. Price is a terrible place to exclusively compete because there is always someone willing to go out of business faster than you.

Do you have a point of differentiation? To find out, try the "Sameness Test." Go to the website of your top five competitors, copy and paste the first paragraphs about their businesses onto a blank document. Now add the first paragraph from your site. Then black out any references made to company names and pass this around your office. See if anyone can pick out your paragraph from your competitors. My guess is the results will make you laugh and cry at the same time.

Use the results from this test as motivation to identify ways for your business to create an identity. Let the friendly staff at JH Specialty, Inc help. JH Specialty will help with corporate website development, developing a successful direct mail marketing campaign, creating custom promotional products like can coolies, promotional magnets, and custom printed playing cards, and much more to differentiate you from your competitors.

Set yourself apart from the competition. Let JH Specialty, help your business stand out.

Business Card Magnets: Clear through the Clutter

Friday, April 8, 2011 by Allison Hook

In a world that is overrun with advertising on nearly every surface and screen, consumers have become skilled at tuning out advertising messages. This creates a unique challenge for businesses to break through the clutter and get their message across. Many businesses, both large and small, are discovering the value of business card magnets as a way to reach their target audience.

Its a fact of life today that consumers are the targets of more advertising than ever before, via newspapers, direct mail, on TV, radio and the Internet. The vast majority gets ingnored, often tossed directly into the real or virtual wastebasket; however, promotional magnets still have an appeal that enables them to break through the clutter. Magnetic business cards have offer a preceived value that ordinary, paper business cards do not.

Magnets themselves add a usefullness to the recipent other than just providing your contact information. The recipient can also use them at their home or office to hold documents in place. Magnetic business cards offer value and sturdiness, making it difficult for people to simply toss it out. The problem with regular, paper business cards, is that they are easy to lose and dispose of. Stand out from the crowd and give your customer a business card magnet to ensure they keep your company in mind.

Contact JH Specialty, Inc. today to order your custom designed business card magnets.

How to make your Small Business Successful

Wednesday, April 6, 2011 by Allison Hook

Getting your small business up and running, or just keeping up with the everyday tasks can be stressful and overwhelming for any business owner. However, there are a few guidelines to follow in order to help your small business grow and flourish. Decades of business experience has led to small business owners identifying what can help your business prosper. Here are some helpful tips.

Define your Target Market
As a small business, remember, you cannot be all things to all people and nor should you try. You need to decide on your niche and then narrow your focus to broaden your appeal. When you find your target market, it will help define you as a company, and determine what your marketing plan should be.

Dare to be Different
When scheming of a marketing plan, don't let norms control what you can and can't do. As a small business, you need to get your name out there and connect with people. You need to stand out from an overcrowded marketplace, in which so much advertising looks the same.

One way in which to stand out is by using promotional products. Promotional products are affordable and effective. Products like business card magnets, can coolies, and custom printed playing cards, are all products people love and will surely keep around. In other words, using these products will make your business a household name.

Strive to be Consistent
You want to make sure your small business has a consistent look and feel. You want your customer to always get the same vibe from your company. Make sure your marketing plan is diverse, yet still cohesive. Often times, small businesses look for help, especially in this part. For your marketing needs, let JH Specialty, Inc help you. JH Specialty will design an appealing, yet effective, marketing strategy for your small business, complete with promotional products, direct mail marketing, and corporate website development.

Custom Printed Playing Cards: Your Next Promotional Product

Wednesday, March 23, 2011 by Allison Hook

To most businesses, the need to repeatedly advertise indicates great cost. It also proposes a dilemma as to what advertising medium you'll chose to achieve maximum exposure.

Your choices are numerous and include advertising in the local newspaper, sending out postcards or direct mail pieces, television, online advertising, and eventually word of mouth. So what do you choose if you're not happy with or can't afford any of the above?

Enter custom printed playing cards. The beauty of playing cards is their acceptance by almost every person on the planet. Printed playing cards appeal to all generations. Think about it, how many times have you met someone that doesn't enjoy a deck of cards?

Once in a household, a deck of cards can live forever and will certainly not get lost in the paper shuffle. The added benefit of advertising on playing cards is that you provide value to your customer and therefore minimize the stark reality of most advertising ending up in the garbage bin. Custom playing cards are the diamonds of promotional products, they last forever!

JH Specialty provides a cost-effective solution to buying custom printed playing cards. Our custom playing cards are printed with a four color printing process enabling an infinite number of color options. Modify the shape and size of your cards to customize your playing card designs in order to really make an impact. Contact JH Specialty Inc today, to customize playing cards for your business.

Marketing tips for your Small Business

Monday, March 21, 2011 by Allison Hook

Many small businesses face the daunting task of trying to market their business, despite having limited time and an even more limited marketing budget. With all the demands of running a small business, many owners overlook the need to effectively market their brand. Savvy small business owners understand that there are ways to effectively market their business, while still staying within their restricted budget. Here are a few tips for marketing your small business.

1. Vary your marketing approach. Remember that no single marketing effort works all the time. It is crucial to rotate several marketing strategies and vary your approach. It is important to keep in mind that customers will tune out after a while if your marketing is not fresh and interesting. For example, vary your marketing between direct mail marketing, and promotional items, such as, business magnets, can koozies, and custom printed playing cards.

2. Make it easy. One of the best places to start marketing is by printing your small ad on a postcard, and mailing it to your target market. Postcard magnets work because people read the brief message on postcards and magnets are often times kept, making your brand a household, recognizable name. Position your business to receive a high volume of traffic to your website or store, and generate a flood of sales for a low cost with postcards and magnets.

3. Stay in contact with customers. Whether though direct mail marketing or email marketing, it is essential for small businesses to stay in contact customers. Maintaining contact keeps your business on the customers' radar and keeps loyal customers coming back for more. JH Specialty, Inc can help you clear through the clutter and create powerful direct mail pieces that will reap the largest rewards.

Contact JH Specialty today to see what we can do to develop a marketing strategy for your small business, or add to and improve your existing strategy.

Making the Impossible Possible !

Wednesday, March 16, 2011 by Troy Lewis

Everyday we receive request for promotional product orders that to most seem impossible. Customers are sitting in front of their computers at work or home planning their online purchases. You find a product online from an unknown supplier and hit the go button and hope for the best. Thoughts start running through your mind did they get my order. Why has the supplier not called me or emailed me. My order is due tomorrow. As online purchases continue to grow in our everyday life so does the demand for Making the Impossible Possible.

JH Specialty, Inc. has developed a niche Making the Impossible Possible. We have partnered with many manufactures to turn promotional products faster. Playing Card Designs, Beer Koozie, Promotional Magnets, Wearables are just to name a few.

So if you feel you have been let down by an online supplier reach out to JH Specialty where we Make the Impossible Possible.

Internet fine tuning "The Early Years"

Friday, March 11, 2011 by JJ Henry

Think about the first 20 years of the telephone or radio or television, those years are with us again with the way the internet is developing. The telephone had hundreds of operators routing all calls, the radio was only heard in a small area of town and television was three networks broadcasting in Black and White from 6 in the morning to 12 midnight.

We truly are on the ground floor of what will not only be the way our world economy develops but the future of your company as well.

What is interesting about how any trend or innovative change takes place is the fact that there are no bad ideas; the spectrum is open to whatever your mind can process.
Mobile Web Application Development seems to be the latest in keeping in touch with customers or making your customer’s life a little bit easier. Just when you thought that having a Corporate Website was enough, now you have to offer your services on the new smart phone technology.

Contact JH Specialty Inc. for a review of your online or website design to discuss how effectively it is impacting your company. While you are meeting with JH Specialty let's also kick around what new innovative ideas you have for your company; and let's see how we can make it happen.

JH Specialty, Inc. designs direct mail marketing as a way to kick off your new and innovative World Wide Web ideas, so you see if you mix the old and learn from the new it adds up to some pretty good marketing savy.

The Creation of the Can Coolie

Thursday, March 10, 2011 by JJ Henry

We all remember the old style of bulky foam can holders, the ones designed to keep our beverages cold during a hot summer day. But when did they become so slim? When did they become such an advertising tool? Well JH Specialty Inc. has done a little research to find out the answers to this question.

Back in 1987 one of the larger coolie manufactures was looking for ways to make the coolie smaller for shipping reasons, the problem was they couldn’t they find a material that would keep the product cool. After several attempts with different types of fabric the research and development director was walking through the plant and stopped to talk to the shipping manager. as they were talking the research director noticed the shipping manager had a mesh style baseball cap on with foam like material on the front, this turned on another light bulb and that cap front became the first lightweight foldable can coolie or koozie as some people call them.

Jump ahead to 2011 and the innovative designs that now are available for advertising and custom marketing campaigns. JH Specialty Inc. in Ft Wayne Indiana is a leader in supplying Can coolies and bottle coolies for a wide array of businesses and national entertainers who use the can coolie as a novelty item for sale in their merchandise table. Print one color or print full color images let your imagination go.

So what started out as a baseball cap has ended up a can koozie that will wrap your message around a cool beverage and keep your image alive for years to come.

JH Specialty Inc a short story.

Tuesday, March 8, 2011 by JJ Henry

The story is simple but truly one that will hopefully inspire someone to go and follow their gut feelings. JH Specialty, Inc started out as a way to earn some extra cash while attending college. The first post and project was a can coolie or as some people call them can koozie.
A web site was developed and with the early strength of the internet orders started to flow.

Can you sell products on the web? Well, 60 web sites later and 60 successful product lines such as business card magnets or custom playing cards web site sales were indeed a secure place to buy and sell specialty printed items.

With the success and proven track record of profitable web marketing and sales JH Specialty, Inc started to catch the attention of other companies who had the same desire to sell their goods on the world wide web. JH Specialty Inc was there to share the tricks of the trade for effective corporate website development.

Now one simple beer koozie site and a dream to take the hassle and expense out of door to door selling JH Specialty is a company that not only excels in marketing and sales but is paving new highways on areas to use the internet for sales, sales training, sales tracking and overall company management.

JH Specialty Inc in Ft Wayne Indiana 12 years old with over 100 years of experience.

Magnets: A Promotional Tool

Monday, March 7, 2011 by Allison Hook

Once upon a time, the business card was king. As an identifier, as a trade tool, a way to get your business noticed. But that time is long gone. Modern competitive pressures demand something more, for example promotional magnets.

Let's face it; consumers today are bombarded with advertising and marketing messages from virtually every side. From billboards, TV, radio, print media, and the internet, people are constantly flooded with ads. As a result, most customers have learned to tune out just about all of it. It's tough for a business to break through the clutter in a way that gets their information in front of potential buyers. Promotional magnets are an effective way to do just that.

Promotional magnets offer a unique appeal, one that breaks through even to skeptical customers, who routinely reject most advertising. The key is that people actually appreciate the perceived value of promotional magnets independently of the message the business magnets carry. They offer something the user values.

The bottom line is magnets are a popular promotional product because they work. They're economical enough to give away, and are useful enough to get results and have your customers coming back. Promotional business magnets are a great way to give all businesses, large and small, the competitive advantage needed.

So, you've decided a promotional magnet is for you, or maybe your set on designing a business card magnet? JH Specialty, Inc., provides an inexpensive solution to all of your magnetic needs. Our magnets are professionally glazed with a laminated finish. Visit www.fourcolormagnets.com to get started designing your own promotional business magnets or get a free website quote. With the help of our four color printing process, there are an endless number of color options for your design. Upload your logo or artwork to personalize your magnets. You can also pick from numerous shapes and sizes, or customize your own. Leave a lasting impression on your customers with promotional business magnets.

Koozies Without Limits

Monday, March 7, 2011 by Tyler Bearman

As we head towards the summer months, time is quickly ticking away to find meaningful, creative promotional products. Whether you are looking for the perfect compliment to finalize your companys' marketing plan, an inexpensive wedding handout, or a final giveaway for a party we can help. Everyone is familiar with can koozies, as they have been the most popular and affordable promotional product for several decades. Due to there affordable price and personalization options standard can and bottle koozies will continue to be a summertime favorite.

Though the success of the standard collapsible koozie has been unmatched, the limited options allowing you to combine a solid color koozie with a 1 or 2 color imprint hasn't always allowed clients to present their messages fully. This is until recently as we have perfected a Full Color Sublimation imprinting method. As technology has improved in other industries, koozies are no different. The full color beer koozie allows you to personalize your koozie from top to bottom without sacrificing the design. You are able to imprint full color photos, complete logo designs and be very creative in the process. Better yet, let our talented art staff design the koozie to your liking at no cost.

Ready to receive that over the top response for your next event, let CustomCoolies.com help make it happen!!

To Have and to Hold and to Make your Wedding Bold

Friday, February 18, 2011 by Allison Hook

JH Specialty Inc., is mostly known for their nontraditional marketing techniques; however, our products can make your wedding extra special.

No, JH Specialty, Inc., cannot pick out flowers or the cake, but we can provide you with a few unique tools to help make your day special for you and your guests.

Save-the-Dates. The top of every bride's list. JH Specialty, Inc., has the perfect solution for your save-the-dates. Magnets. The whole concept is to create something which will serve as a constant reminder to your guests. Save-the-date magnets are a fun and functional way of informing your guests of your special day. No civilized person would shove a save-the-date magnet in a drawer or let it get taken out with the trash. Every guest whom receives a save-the-date magnet will place it on their refrigerator, the most logical platform for all important information. Visit www.fourcolormagnets.com/save-the-date-magnets.php to view and customize your save-the-date magnets and get a design quote.

Provide your guest with a little gift of their own. Give away beer koozies at your reception and your guests will remember your special day forever. We believe that a can koozie is the best wedding favor for the following reasons.

Affordable enough to give to all of your guests
Memorable, can coolies are a keepsake for your guests to remember your special day
Beer koozies can be used at the reception, and for years after
Can and bottle koozies will be kept for years and years
The groom can remember the wedding date!

Visit http://www.customcoolies.com/ to view the numerous can coolie options, customize your own and get a design quote for making your coolie a great addition to your wedding.

Benefits of an Effective Corporate Website

Wednesday, February 16, 2011 by Allison Hook

As our society is becoming more digital based, it is necessary for our clients to have a predominant presence on the Internet. Corporate website development is essential in today's electronic world. JH Specialty, Inc., will turn your corporate website into an efficient, and effective marketing tool. Contact JH Specialty, Inc., www.jhspecialty.com/web-design.php for a website design quote.

Improved Visitor Experience

The more beneficial a visitor's time on your site; the more likely they will be to convert to a customer. They will also be more inclined to pass on the details of your business or service. This is an effective method of marketing your business on the Internet. Continuing to add high quality content will enable your search engine rankings to improve as well as branding, generating greater sales, and improved customer loyalty.

Search Engine Optimization

Approximately 90 percent of all website traffic usually comes from a search engine. Using search engine optimization (SEO), visitors actively looking for you, your product, your service, or your information can be targeted and directed to your corporate website. An efficient website is an extremely cost effective way to advertise to those who are already interested in what you have to offer.

Prevent Bounces

Powerful website content is sometimes overlooked in corporate website development, especially in favor of web design and on-line application development. While these are obviously important factors to the success of your on-line business, you cannot over look the effectiveness of every inch of your website content. Visitors skim website content, meaning hard hitting headlines, informative and entertaining content, and a well written summary should all be crafted with the goal of persuading your visitor to take the next step in your desired chain.

Contact JH Specialty, Inc., to take care of your corporate website development needs. JH Specialty, Inc., has the tools needed to turn an ineffective website into a great marketing tool for your company. Contact JH Specialty today for your website design quote.

Through the Search Engines' Eyes

Wednesday, February 16, 2011 by John Henry III

As more and more people are turning to the Internet, our clients want to take full advantage of the world wide web.

We work with all kinds of clients. Large clients, small clients, business-to-business clients, business-to-consumers clients.

Small budgets, Large budgets, appropriate budgets, and inappropriate budgets.

We build custom website solutions for our clients. Our design and development staff work hand-in-hand to deliver the best online identity for our client.

The design and development process is very thorough and detailed oriented. Our clients are ecstatic when the site is ready to be launched, and so are we.

The website launches and immediately our corporate clients want to know how can we show this to more people? How can we attract new customers? Why aren't we #1 on Google yet :)

The easiest way I have to explain this topic to the clients is: "Let's look through the eyes of the Search Engines for a moment."

Search Engines were not originally built to help business sell products. They weren't even originally built to generate advertising revenues.

Google, and all the other search engines trying to gain market share have a simple consistent goal. Search engines want to deliver the most relevant, accurate, and up-to-date information to the online searcher. They want to connect an online searcher to the appropriate online resource to answer their search.

The best strategies in creating a solid SEO campaign to deliver relevant traffic to your new or old website is to help the search engines do their job. Create the best online resource for the search phrases you are targeting.

If your website becomes an online resource, not just a brochure or e-commerce site, you will reap the rewards the Internet can bring you.

Of course, this process is much easier if you are working with the appropriate "Partner You Can Rely On"

Realize that not every website design quote is created equal. Also understand that website design, development, and search engine optimization efforts all take time. In our business the more time means a larger investment for the client. Of course it also presents the client with the best opportunity to see a quicker and stronger ROI from the effort.

When you are ready to take the next steps to introduce or improve your corporate website make sure to budget appropriately. If you build it they will come, only happens in an old baseball movie.

Mobile Applications: Cool Factor or Function?

Monday, February 14, 2011 by John Henry III

There is no doubt that the smart phone continues to get smarter, and there are less and less of your average flip phones being sold today. A cell phone is used for much more than simply making phone calls today.

I have had some great conversations with current and potential clients about mobile applications. When done right mobile applications can create a tremendous amount of function, usability, and convenience on a small screen. Above and beyond its use is the whole coolness factor to tell people you have a custom app.

Applications built for internal use to increase productivity is one bucket of cool ways a mobile device and mobile platforms can make complex processes, well, less complex with a simple mobile application.

Mobile applications for consumers is another bucket, and a complex bucket if you ask me. I walk through the idea with the client on how they are going to judge the success of the mobile application we are going to build for them.

Is the success based on downloads? The ability to use the coolness factor in advertising? Create an actual sale from the mobile application?

The most successful mobile applications today are games, or functional tools for the consumer. That is a tough market to compete with if you are trying to give away a mobile application that is going to show your live inventory to a potential buyer.

It will be interesting to continue to watch the mobile devices continue to become more powerful. With the increased power, introduces new ways to tap into that power.

We are having fun discussing creative, and functional platforms for our clients. We are building mobile web applications for the top mobile platforms.

5 Reasons to Promote your company with a Magnet

Monday, February 14, 2011 by Allison Hook

Custom business magnets are a great option for promoting your small or large business. Magnets are very cost effective and people love receiving them. Below are five reasons why businesses are making promotional magnets a larger part of their advertising campaign.

1. Long Lasting
     Unlike regular, paper business cards, magnetic business cards do not get crumpled or torn. Business magnets always look professional when handed to your potential customers. Your promotional magnet will be stuck to refrigerators, filing cabinets, and just about anything else, meaning your business will be saved and highly visible for a long time.

2. Stand Out
     In today's business world, differentiation is the key to success. Giving a customer a magnetic business card sets your company apart from the competition. Your customers are more likely to recall your interaction which means they will be more likely to call you first for their needs.

3. Paper Overload
     We are constantly in environments where paper is in excess. Think of your office, your kitchen, or home office. More often than not, there are papers lying around. Giving your customer a promotional magnet to stick to their refrigerator, filing cabinet, or computer, at home or at work ensures your company is not forgotten in the paper shuffle.

4. Cost Effective
     Business card magnets are highly cost effective, providing big bang for the buck. Companies using magnetic business cards and promotional magnet see greater return on their investment and increased business. A magnetic business card provides a priceless amount of exposure.

5. Close at Hand
     How much time do you spend looking for numbers of contacts or service companies? With a business card magnet, your contact information will be easily accessible to your customers. Your company will always be within eye sight, ensuring potential customers call you first.

Differentiate yourself from the competition. JH Specialty, Inc., has all types of magnets to suit your needs. Visit www.fourcolormagnets.com/ to customize a magnet for your business.

Custom Can Coolies

Monday, February 14, 2011 by Allison Hook

Looking for a nontraditional marketing tool? There is a coolie for every occasion.

Can koozies are a fun and unique way to promote your business or next big event. Give away can coolies at your next promotional event and your business will be noticed, and most importantly, remembered. Custom can and bottle coolies are dedicated to keeping your beverages cold while promoting your business. Koozies are highly effective and provide a priceless amount of public exposure. Unlike traditional marketing, bottle koozies keep advertising your company every time your custom coolie is used, creating a household presence for your brand.

JH Specialty, Inc. provides a cost-effective solution to custom designed coolies. The people at JH Specialty have all of the tools to get your company noticed. Check out the numerous custom can coolie design options at www.customcoolies.com. Completely customize your own can or bottle koozie and get a free design quote, or take advantage of the free artwork design service by having one of the talented designers help you satisfy your koozie needs. Pick from can and bottle coolies of various materials and designs. JH Specialty, Inc., also provides factory direct pricing, getting you the highest quality products for the lowest price and free email proofs, to make sure your coolie is attention-getting. Make a statement with your custom can coolie.

Stick it to the Competition

Friday, February 11, 2011 by Allison Hook

Let's face it. Even people with the best of intentions lose business cards. They end up in desk drawers, laundered pant pockets, cars, chair cushions, and just about everywhere in between. Magnetic business cards provide an effective solution to a growing problem.

Business card magnets stick to refrigerators, filing cabinets and more, meaning your business magnet will be saved and highly visible. Promotional magnets are highly cost effective, providing a priceless amount of exposure. Unlike regular business cards, magnetic business cards continue to advertise for your company as long as they're up. Normal business cards can't do that in the trash can or one of the numerous places previously mentioned.

So, you've decided a business card magnet is for you? Or maybe another type of magnet suits your needs best. JH Specialty, Inc., provides an inexpensive solution to your magnetic needs. All of our magnets are professionally glazed with a laminated finish. Visit www.fourcolormagnets.com/ to get started designing your own magnetic business card or get a free website design quote. With the help of our four color printing process, there are an endless number of color options for your design. Upload your logo or artwork to personalize your magnetic business card. You can also pick from our many shapes and sizes or customize your own. Leave a lasting impression with a business card magnet.

In today's business world, differentiation is the key to success. Set yourself apart from the competition with the help of a business card magnet.

Send a message that sticks!

Custom Printed Playing Cards are Always a Winning Hand

Friday, February 11, 2011 by Allison Hook

Solitaire. Poker. Euchre. Bridge. Rummy. What do all of these games have in common? Cards. One full deck of cards.

What are your favorite card games? You probably have one or two from your childhood that you played all of the time or some that you still love to play. So if cards are so popular why don't more companies use them as promotional products?

Use custom printed playing cards as a promotional tool for your business and you'll gain the competitive edge over the competition, without looking at their hand.

JH Specialty, Inc., provides a cost-effective solution to promotional playing cards. The people at JH Specialty have all of the tools to get your company noticed. When ordering you can fully customize the playing card designs to fit your exact need and include your business logo. Custom imprinted playing cards are printed with a four color printing process enabling an infinite number of colors and options. Customize the shape and size of your cards to really make them stand out. Visit www.printedplayingcards.com to learn more about pricing and options. Sound a bit intimidating to fully design your own deck of cards? Don't know where to start? Let the talented team at JH Specialty help in the playing card design process, so your playing cards are sure to catch your customers' attention.

Everyone has at least one deck of cards around their house, including your customers. Your company will gain maximum exposure giving out custom promotional playing cards. Playing cards are inexpensive and cost-effective. The longer your custom deck of cards is kept, the more impact your brand will have.

Deal your company a winning hand when you use personalized playing cards as part of your next promotional campaign.