Many times business owners feel that it is impossible to market effectively due to a limited budget. However, if you are willing to use some creativity and planning, you can market quite effectively and still stay within your marketing budget. Keep in mind that the way you market needs to be more about reaching your customers then spending money. Here is what you need to know about how to market your business with a limited budget-
Use postcard magnets- Studies show that if you are sending out direct mail marketing you should consider using postcard magnets. Not only is a postcard cheaper to produce, by adding a business magnet your customers are far more likely to take a minute to stop and read the postcard. Your potential customer will also save the promotional magnet. In fact, the rate of return for your marketing dollars is much higher with a postcard magnet than any other direct mailer.
Consider using a newsletter- This can be a highly effective way to market to your customers. While many businesses are discontinuing a printed newsletter more and more businesses are turning to using an e-newsletter. The only cost for this type of newsletter is the time that someone will have to spend putting together a marketing message. It is important to understand through that you will first need to capture the email information for your customers and potential customers. Then you will need to focus on making sure that you are offering something of value to your customers. If they begin to feel that your e-newsletter is just spam, your message will soon be blocked and your marketing efforts will be lost.
Use your customer base- By using promotional products and giving them to your loyal customers, they do the advertising for you. By giving your customers a promotional product such as a can coolie, they will take your company name and logo on camping trips, trips to the beach, barbecues, athletic events, and more. This means your company will receive an increase in brand awareness for years to come, all for the small price upfront. The can koozie provides an endless return on investment. But if can coolies aren't your thing, you can always choose from the endless supply of promotional products offered by JH Specialty, Inc.