Marketing is mainly a top of the mind awareness. Meaning you want your business to be at the tops of your clients' minds when they need your service. They will not always need your service right away, so keep your name fresh in their minds and you will get their business sooner or later.
One thing your competitors may be doing, and you should take advantage of, is marketing through the use of promotional products. Promotional products keep your company in front of consumers and helps to create a bond between the business and the client. Promotional products create a warm feeling within the consumer toward your business and in return, will be more likely to enlist your business to fill their needs instead of a competitor.
Promotional Products Your Company should have:
1. Give your customers a gift to say thank you like a promotional can koozie
; perfect for keeping drinks cold in the summer, or your hand warm during football season.
2. Another great option is custom printed playing cards
. Everyone buys playing cards at some point. Why not give your customers one with your logo on it. Every time they break out your deck of custom printed playing cards they will be reminded of your business.
3. A third option is a simple, yet highly effective, promotional magnet
. Give your customers something that will surely keep you in the forefront of their minds. Everyone uses magnets to keep their most valuable documents, calendars, and works of art visible on their refrigerator or filing cabinet. Why not have your branded business magnet holding up their special documents.
Contact JH Specialty, Inc. in order to start your new promotional products campaign.